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PETA’s Media Relations Win: Groundhog Day as Animal Rights Platform
Here’s a a fantastic model of an organization linking its issues to a major news event to generate headline attention. Shortly before Groundhog Day, PETA took on the Punxsutawney groundhog club,...
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Connect with Current Events for Nonprofit Marketing Success — Earth Day 2010
Leveraging a news item or holiday by connecting your org to its theme is a tried-and-true nonprofit media relations strategy that succeeds at little cost. (See PETA case study). But there’s more than...
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